
姑娘們,Nike Unlaced為你準備好了 Hey, girls, Nike Unlaced is
運動鞋的女性愛好者其實1直不乏少數(shù),但他們常常被這類特別的運動鞋文化所忽視。耐克想要改變這類狀態(tài),雖然他們1直都有推出合適女性的產(chǎn)品(以“1 Reimagined”的概念為例),但這個品牌如今卻更進1步。本周,在巴黎時裝周期間,該品牌展現(xiàn)了1種全新的零售理念,對女性而言,這是1種非常有吸引力的天堂。
Women's sneaker lovers are a powerful bunch, but often underserved by the very culture they're obsessed with.Nike wants to change that. Though they've always celebrated women (takeThe 1 Reimagined conceptfor example), the brand is taking things one step further. This week during Paris Fashion Week, the brand revealed Unlaced, a new retail concept that's pretty much sneaker heaven for women.
今年3月27日,耐克(Nike)將在將在其官網(wǎng)上推出1個專門為女性打造的運動款產(chǎn)品全新空間€€€€其設(shè)計就像是給女性們的1封情書。他們還使用了“空間”(space)這樣概念化的詞,而Nike Unlaced將在全球各地建立這樣的零售店鋪,并在耐克網(wǎng)站同步開放。
Set to launch online on March 27 and roll out in stores through the summer, Unlaced is what I like to call a love letter to women: a new space focused specifically on women's products in both sportswear and performance. And they're using the word space a little conceptually here. Nike Unlaced will be built into global retail locations and also have a footprint on the Nike website.
位于巴黎的Nike Unlaced空間新店里運動鞋都放在透明地板下
A floor tiled with sneakers at the new Nike Unlaced space in P新員工工作服入職領(lǐng)用表aris.
巴黎Nike Unlaced空間店里的更衣室
Lockers at the Nike Unlaced space in Paris.
Nike Unlaced店里的熱銷運動鞋展現(xiàn)。
Hot sneaks on display at Nike Unlaced.
如果你想在市場上買1款耐克運動鞋€€€€不管是Virgil Abloh x Nike The Ten下1款產(chǎn)品,還是之前只生產(chǎn)過男款的系列,或是1款新的夏季跑鞋€€€€你都可以在Nike Unlaced里找到需要的答案。
If you're in the market for any sort of Nike sneaker€€whether its the next drop from Virgil Abloh x Nike The TEN, a collection previously o反光工作服套裝nly produced in men's sizes, or a new pair of running shoes for that summer race€€you will interact with Nike Unlaced.
Off White專門為Nike Unlaced設(shè)計的耐克運動鞋。
Off White for Nike sneakers at Nike Unlaced.
除提供造型搭配建議,和作為VIP會員可享受確當(dāng)日送貨和專屬時間等福利,耐克還與全球各地有影響的女性合作,讓你可以選擇大受歡迎的網(wǎng)紅產(chǎn)品。而第1個合作人,i-上海日月光威宇工作服D高級時裝編輯和街頭時尚明星Julia Sarr-Jamois,或許你也認識呢。
In addition to offering styling suggestions, and perks like same-day delivery and exclusive hours for VIP members, Nike is also working with women curators from across the globe to choose product that runs in the stories and onlin推拿店都穿什么工作服e. You may recognize the first curator, i-D senior fashion editor and street style star Julia Sarr-Jamois.
Julia Sarr-Jamois
圖片來源/PHOTO:ELLE.COM
相信不管男性或女性的運動鞋愛好者都會欣賞Nike Unlaced這類對藝術(shù)專1的獻身精神。在世界各地,說真的,女性同胞們都應(yīng)當(dāng)慶祝耐克為您量身打造的空間!
Sneakerheads male or female will appreciate the singleminded dedication to the art at Nike Unla正確穿戴工作服 安規(guī)ced. And women everywhere can celebrate Nike making不用穿工作服的銷售 space, quite literally, for women.
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